The goal that participants have set for themselves is to cut their emissions by 90% of what the average person in the US consumes - the approximate amount people in the rich world need to reduce by in order to avoid the worst effects of global warming. The eventual goal is to reach the 94% that would represent a fair share of the world’s emissions for Americans, but we’re starting slow ;-).
We’re doing this for several reasons. First, because it is necessary - if we want to bestow a decent world on our children, we have to cut our emissions, and much harder and faster than any government has proposed. The reason governments do not propose it is because they believe it is politically infeasible. So we want to present our leaders with as many people as possible who will stand up and say “I did it. Our nation can too.” We’re excited that people want to join us, and we invite anyone who is ready to participate!
We have an email group; subscribe by sending an empty e-mail to: 90PercentReductionfirstname.lastname@example.org